August 22, 2023
By Emerald Hamel Cooke

Sample Sales: The First Step to Conscious Shopping


In the fast-paced fashion world, trends come and go faster than you can say “What’s in style today?” But with all these changes, luxury brands often find themselves stuck with excess inventory that becomes a burden, as they are producing more garments than they have time to sell. Instead of finding environmentally friendly alternatives, many brands resort to destroying millions of pounds worth of unsold stock each year, this is often done by way of incineration, or discarding items in landfill sites. But fear not! There’s a greener solution that benefits everyone: sample sales.

Sample sales have become increasingly popular in recent years as a way to repurpose excess inventory, overstock and items produced as samples for future seasons. These sales allow luxury brands to connect with their existing customers, building brand loyalty, as well as reaching new customers, while minimising waste, saving money on unnecessary storage, and still making a profit. That’s where we come in. Showcase is a London-based pioneer in this field, we provide a platform for luxury brands to sell their excess stock in a safe and sustainable way.

A member’s only club

We operate as a member’s only club, making sure we maintain brand safety and exclusivity. We offer three membership tiers – general, priority and VIP; with VIP membership giving you access to the most exclusive sales, that not everyone gets to hear about. By becoming a Showcase member, you can get your hands on luxury designer goods at up to 80% off their original retail prices.

It’s clear that sample sales are one of the best ways to reduce the amount of clothing that ends up in landfills due to overstock. They also show that there’s a sustainable way to tackle the problem of excess inventory, which is crucial in order to meet the British government’s goal of carbon neutrality by 2050, as well as to meet our own personal targets to become more sustainably minded shoppers.

How consumers can help

As consumers, we have a crucial role to play in driving the fashion industry toward a greener future. By supporting sample sales and actively questioning brands about how they handle excess stock and sample items, we can push luxury brands to think and act more ethically. When consumers demand more sustainable solutions, luxury brands (including some of your favourite designers) will be encouraged to run sample sales and reduce the environmental impact of overproduction. So, next time you’re on the hunt for a stylish bargain, consider checking out a sample sale. Not only are you likely to score an amazing deal, but you will also be contributing to a more conscious and eco-friendly fashion industry. It’s a win-win for everyone involved!

Taking our sample sales to Manchester

After having successfully ran sample sales in London for the past 7 years, Showcase are proud to be bringing their expertise in Sample Sales to the Northwest, with a 5-weeks of pop-up Sample Sales in Manchester.

Here at Showcase, we want to lead the movement encouraging more sustainably minded shopping across the UK, and after asking our members where they wanted us to bring our Sample Sales next, it felt like a no-brainer that Manchester would be our latest venture!

Showcase’s partnership with Manchester Fashion Movement

Manchester Fashion Movement Logo

In order to make this happen, Showcase are partnering with the Manchester Fashion Movement, a like-minded movement headed up by co-founders Alison Carlin, and Camilla Cheung.

The Manchester Fashion Movement is a movement for all; created to ensure consumers better understand the impact of the clothing industry on people and planet, and the benefits of more positive fashion habits. The movement aims to engage, empower and connect people and communities in Greater Manchester and the surrounding areas, in order to help them better understand the benefits of approaching fashion with a more sustainable outlook, whilst helping them recognise the real impact of the fashion industry, and the instrumental role we play as individuals. The movement encourages individuals to adopt a more conscious lifestyle, and thus have a more positive impact on the world around us.

In a rapidly changing fashion landscape, the challenge of excess inventory and environmental impact cannot be ignored. Luxury brands have long grappled with surplus stock, resorting to wasteful practices like incineration. Amid this dilemma, a beacon of sustainability shines bright: sample sales. These sales have emerged as a green solution, repurposing surplus, overstock, and sample garments, benefiting both brands and consumers. London’s pioneering platform, Showcase, champions this movement by fostering brand loyalty, reducing waste, and offering exclusive deals. Partnering with the Manchester Fashion Movement, Showcase will lead the way in bringing sample sales to the Manchester. Embracing sample sales and demanding sustainability drives the fashion industry toward a greener future. Let’s shop consciously and reshape fashion’s tomorrow.


If you want to be the first to find out about our upcoming sample sales in Manchester, sign up to our Manchester mailing list here


Emerald Hamel Cooke

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