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Showcase Presents

SWIMS Sample Sale

Please note this event has now passed and can no longer be booked


The moment a young Norwegian entrepreneur realized that his grandfather’s old galoshes could withstand even the worst Manhattan downpour, he decided to rejuvenate these classic accessories. And SWIMS was born. SWIMS debuted their vibrant update of the galoshes in 2006; its instant success soon spawned a range of innovative, weather-friendly footwear and apparel, enabling people to take on the world—whatever the weather.

For two days only, luxury footwear and accessories at up to 75% off RRP.

Showcase presents SWIMS Sample Sale London
Icon Outlet at The O2

VIP Access:
Saturday 7th December – 10.00 – 12.00

Member Access:
Saturday 7th December – 12.00 – 19.00
Sunday 8th December – 10.00 – 18.00

Please note:

  • All coats/bags to be checked into the cloakroom on arrival.
  • Items are left at the cloakroom at your own risk.
  • £2 cash entry fee required which we then donate to charity in full.
  • No food/drink is allowed in the event.
  • No photography or filming is allowed.
  • Prams to be folded away.
  • We reserve the right to amend prices at any time.
  • We reserve the right to refuse sale to any customer.