Cookie Policy

This Cookie Policy explains how Showcase uses cookies and similar technologies on our websites and online services.

It should be read together with our Privacy Policy, which explains more generally how Showcase collects, uses and protects personal data.

1. What are cookies and similar technologies?

Cookies are small files or pieces of information stored on or accessed from your device when you use a website.

Websites may also use related technologies such as pixels, tags, scripts and local storage. These technologies can perform similar functions, including operating website features, remembering preferences, understanding how websites are used and measuring or supporting advertising.

In this policy, we use the term “cookies” to refer collectively to cookies and similar technologies where appropriate.

2. How Showcase uses cookies

Showcase uses a limited range of cookies and similar technologies for the following main purposes:

Necessary and functional purposes – to operate our website, member accounts, event bookings, ecommerce services and related functionality;
Analytics – to understand how Showcase members and visitors use our website and services and help us improve them;
Advertising – to measure and support advertising for Showcase and Showcase events; and
Social and authentication functionality – where we provide website functionality involving third-party platforms, such as social login.

Showcase is principally a members-based service and much of our website functionality relates to registered members, their accounts, event bookings and ecommerce activity.

Some technologies may also operate when someone visits parts of the Showcase website without being signed into a member account.

We do not use website cookies to sell personal data to unrelated third parties or to allow other businesses to advertise their own products or services to Showcase members.

Our use of advertising technologies is for Showcase’s own advertising and promotion.

3. Necessary and functional cookies

Necessary and functional technologies are used to operate our website and provide website functionality.

They may be used to:

create and operate your Showcase account;
authenticate you and keep you securely signed in;
maintain website sessions and account security;
identify the appropriate Showcase region or service;
remember essential website or account settings;
manage event bookings;
enable members to move from Showcase event or booking pages into the appropriate ecommerce store;
maintain shopping baskets and checkout sessions;
process online orders;
provide requested website functionality; and
remember cookie choices and preferences.

Some of these technologies may be strictly necessary to provide a service or functionality you have requested.

Blocking necessary technologies through your browser or device may prevent parts of the Showcase website, member account, event booking or ecommerce services from working correctly.

4. Analytics

We use analytics technologies to understand how our website and services are being used.

Our analytics services include Showcase’s own analytics and Google Analytics.

Analytics information may help us understand:

which pages and events are viewed;
how members and visitors navigate through the website;
how people reach our website;
how our event and booking journeys are used;
how our ecommerce services are used;
website and service performance;
general device and browser information; and
aggregated trends in the use of Showcase services.

We use this information to understand and improve the Showcase website, events, ecommerce services and customer experience.

We do not use our Showcase-side analytics to provide unrelated third parties with information for their own advertising.

Google Analytics and Google Tag Manager

We use Google Analytics to help us understand use of our websites and online services.

Information collected through Google Analytics may be processed by Google in providing its analytics services to us.

We also use Google Tag Manager to help manage technologies and tags operating on our website.

Google Tag Manager is a tag-management tool rather than a purpose in itself. Technologies deployed or managed through it may have different purposes, including analytics or advertising.

5. Showcase advertising

We use advertising technologies to measure and support advertising for Showcase and Showcase events.

These include Meta advertising technologies and may include TikTok advertising technologies where enabled.

These technologies may help us:

understand whether Showcase advertising resulted in visits or interactions with our website;
measure the effectiveness of Showcase advertising campaigns;
measure conversions or other interactions resulting from Showcase advertising;
understand audiences for Showcase services; and
support the delivery of advertising for Showcase and Showcase events through the relevant advertising platforms.

Our use of these technologies is for Showcase’s own advertising and promotion.

We do not provide Showcase member information to unrelated brands or advertisers so that they can market their own products or services to our members.

TikTok

TikTok advertising technology may be installed or enabled on our website to support Showcase advertising through TikTok.

Where TikTok advertising technology is active, information may be processed by TikTok in providing advertising and measurement services to Showcase.

Our use of TikTok advertising technologies, where enabled, is for advertising and measuring Showcase and Showcase events.

6. Social media and authentication functionality

Showcase maintains a presence on social media platforms including Instagram, Facebook and TikTok.

A normal link from the Showcase website to one of our social-media profiles does not necessarily mean that the relevant social platform stores or accesses information on your device through the Showcase website.

However, some website functionality may directly integrate with a third-party platform.

For example, Showcase may provide functionality allowing members to join or log in using Facebook.

If you choose to use third-party login or other integrated social-media functionality, information may be processed by the relevant platform in accordance with its own privacy terms.

7. Registered members and other website visitors

Showcase is principally a members-based service.

Many of the cookies and technologies we use therefore relate to registered members using their accounts, booking events, accessing regional Showcase services and shopping through our ecommerce services.

However, some cookies and similar technologies may also operate when someone visits the Showcase website without being signed into a member account.

This can include analytics and advertising technologies.

8. Managing cookies

You can manage cookies through the cookie controls available on the Showcase website, where provided, and through your browser or device settings.

Our principal cookie categories are:

Necessary / Functional
Used to operate the website and provide functionality including membership, login, security, bookings and ecommerce services.

Analytics
Used to understand use of our website and services and help us improve them.

Advertising
Used to measure and support advertising for Showcase and Showcase events.

Your browser or device may also allow you to:

view cookies stored on your device;
delete individual or all cookies;
block cookies;
block third-party cookies; or
change how websites are permitted to use cookies.

Blocking some cookies may affect the operation of parts of the Showcase website, member account, booking or ecommerce services.

9. Data collected through cookies

Depending on the technology involved, information collected through cookies and similar technologies may include:

cookie or device identifiers;
IP address and approximate location;
browser and device information;
pages viewed and interactions with the website;
referring pages or campaign information;
account or session information;
event and booking interactions;
ecommerce and purchase interactions; and
information about interactions with Showcase advertising.

Where this information identifies or can be linked to an individual, we treat it as personal data and handle it in accordance with our Privacy Policy.

10. Who receives information collected through cookies?

Depending on the technologies operating on the website and the services you use, information may be processed by:

Showcase, including through our websites and internal analytics systems;
Google, where we use Google Analytics and Google Tag Manager;
Meta, where we use Meta advertising, measurement or authentication technologies; and
TikTok, where TikTok advertising technologies are enabled.

These providers may process information using infrastructure located in different countries.

Our Privacy Policy explains how Showcase approaches international processing and transfers of personal data.

Third-party providers may also process information in accordance with their respective privacy terms and applicable law.

We do not provide cookie data to unrelated brands or advertisers so that they can market their own products or services to Showcase members.

11. How long cookies last

Different cookies remain on your device for different periods.

Session cookies generally expire when you close your browser or end the relevant session.

Persistent cookies remain for a defined period or until they expire or you delete them.

The duration of individual analytics, advertising and functional cookies depends on our configuration and, where applicable, the relevant technology provider.

We periodically review the cookies and similar technologies operating on our websites, including their purposes, providers and duration.

As part of this review, we may provide further details of individual cookies through our cookie controls or an updated cookie inventory.

12. Current cookie technologies

The particular cookies, tags and similar technologies operating on Showcase may change as our website and services develop.

Our current principal technology categories and providers are:

Category	Technology/provider	Main purpose
Necessary / Functional	Showcase website and ecommerce technologies	Membership, login, security, sessions, bookings, regionalisation, ecommerce and requested functionality
Analytics	Showcase analytics	Understanding and improving Showcase services
Analytics	Google Analytics	Website and service analytics
Tag management	Google Tag Manager	Managing website tags and technologies
Advertising	Meta	Showcase advertising and advertising measurement through services including Facebook and Instagram
Advertising	TikTok, where enabled	Showcase advertising and advertising measurement
Social / Authentication	Meta/Facebook, where used	Social login and related functionality

We will update this information as necessary when technologies are added, removed or materially changed.

13. Changes to this Cookie Policy

We may update this Cookie Policy where we change the technologies we use or where legal or regulatory requirements change.

The date at the bottom of this policy shows when it was most recently updated.

14. Contact us

If you have questions about our use of cookies or personal data, please contact:

Data Protection Officer
Showcase Group Limited
167–169 Great Portland Street, 5th Floor
London
W1W 5PF
United Kingdom

Email: [email protected]

For more information about how Showcase processes personal data and your privacy rights, please see our Privacy Policy.

Last updated: October 2026