Shop with up to 80% off luxury womenswear, menswear, footwear, and accessories from Helmut Lang & Theory at our Regent Street store.

Click here to familiarise yourself with our cloakroom, fitting room, time slot, and other key policies before your visit.

HELMUT LANG

Established in 1986, Helmut Lang is one of fashion’s most influential brands, known for its pioneering minimalism, engagement with artists, and surprising challenges to orthodoxy. Today, the brand taps into its rich legacy, continuing the progressive spirit through a new generation of creatives constructing essential wardrobe elements with innovative detail, understand sex appeal and perfect fit.

THEORY

Based in New York City, Theory revolutionised the contemporary market with its concept of the urban uniform. Theory balances luxury with accessibility and is known for its precise fits, innovative fabrics and enduring style.