Shop with up to 80% off plus final day discounts on luxury womenswear, menswear, footwear, and accessories from Helmut Lang & Theory at our Regent Street store.

HELMUT LANG

Established in 1986, Helmut Lang is one of fashion’s most influential brands, known for its pioneering minimalism, engagement with artists, and surprising challenges to orthodoxy. Today, the brand taps into its rich legacy, continuing the progressive spirit through a new generation of creatives constructing essential wardrobe elements with innovative detail, understand sex appeal and perfect fit.

THEORY

Based in New York City, Theory revolutionised the contemporary market with its concept of the urban uniform. Theory balances luxury with accessibility and is known for its precise fits, innovative fabrics and enduring style.

Please note:

• Please arrive at the start time shown on your ticket. 
• Entry is not guaranteed if you arrive less than 30 minutes before your time slot ends. 
• Only one person can enter per booking. 
• Travel light – all coats, jackets, blazers, and bags must be checked into our cloakroom. 
• There is an entrance fee of £2 for Showcase, which is donated to charity. 
• Photography and filming in store are not permitted. 
• No food or drinks are allowed at the event. 
• Prams and strollers are not allowed on the shop floor, but may be left at the entrance, cloakroom, or outside the store. 
• No refunds or exchanges. All items are sold as seen. 
• Card payments only; all major cards accepted.