Join us for the Helmut Lang & Theory clearance sale at our O2 store and enjoy up to 90% off womenswear, menswear and accessories!

Please note, we have moved to a new venue at Outlet Shopping at The O2. We’re still on the upper level, but now located further along, towards Jack Wills, Lindt, and Holland & Barrett.

THEORY

Based in New York City, Theory revolutionised the contemporary market with its concept of the urban uniform. Theory balances luxury with accessibility and is known for its precise fits, innovative fabrics and enduring style.

HELMUT LANG

Established in 1986, Helmut Lang is one of fashion’s most influential brands, known for its pioneering minimalism, engagement with artists, and surprising challenges to orthodoxy. Today, the brand taps into its rich legacy, continuing the progressive spirit through a new generation of creatives constructing essential wardrobe elements with innovative detail, understand sex appeal and perfect fit.

All Showcase members are required to follow our House Rules. Click here to familiarise yourself with our cloakroom, fitting room, time slot, and other key policies before your visit.