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Showcase Presents

Helmut Lang & Theory Sample Sale - Up to 80% off

Please note this event has now passed and can no longer be booked

We are pleased to present Helmut Lang & Theory Sample Sale

For three days only Showcase is proud to offer you up to 80% off on luxury menswear and womenswear at our Showcase Regent Street store.

Please book early to avoid disappointment.

VIP Access:
Tue 19th Jul 2022, 15:00 – 16:00

Priority Access:
Tue 19th Jul 2022, 16:00 – 18:00 (doors will close at 17:30)
Wed 20th Jul 2022, 09:00 – 10:00

General Access:
Wed 20th Jul 2022, 09:00 – 19:00
Thu 21st Jul 2022, 09:00 – 19:00

Why wait?
Upgrade your membership to Priority or VIP and enjoy access to the best selection of luxury items all year round.


Based in New York City, Theory revolutionised the contemporary market with its concept of the urban uniform. Theory balances luxury with accessibility and is known for its precise fits, innovative fabrics and enduring style.

Established in 1986, Helmut Lang is one of fashion’s most influential brands, known for its pioneering minimalism, engagement with artists, and surprising challenges to orthodoxy. Today, the brand taps into its rich legacy, continuing the progressive spirit through a new generation of creatives constructing essential wardrobe elements with innovative detail, understand sex appeal and perfect fit.

Please note:

  • Please arrive at the time shown on your ticket.
  • Only one person per booking can enter.
  • No refunds or exchanges. All items sold as seen. Please check prior to purchase.
  • Our Showcase team are equipped with face coverings.
  • Travel light. All coats/bags to be checked into the cloakroom on arrival and items are stored at your own risk.
  • There is an entry fee of £2 cash or £3 card, donated to charity.
  • No food/drink is allowed in the event.
  • No photography or filming is allowed.
  • No prams or pushchairs
  • We reserve the right to amend prices at any time.
  • We reserve the right to refuse sale to any customer.