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Showcase Presents

Helmut Lang, J Brand & Theory Sample Sale

Please note this event has now passed and can no longer be booked

For four days only, we are pleased to offer up to 80% off RRP on luxury womenswear, menswear, shoes and accessories at our NEW LOCATION: SHOWCASE at the ICON Outlet at The O2.

Showcase presents Helmut Lang, J Brand & Theory Sample Sale London October 2019

VIP Access:
Thursday 31st October – 10.00 – 12.00

Member Access:
Thursday 31st October – 12:00 – 20:00
Friday 1st November – 10:00 – 20:00

Saturday 2nd November – 10:00 – 19:00
Sunday 3rd November – 10:00 – 18:00

Established in 1986, Helmut Lang is one of fashion’s most influential brands, known for its pioneering minimalism, engagement with artists, and surprising challenges to orthodoxy. Today, the brand taps into its rich legacy, continuing the progressive spirit through a new generation of creatives constructing essential wardrobe elements with innovative detail, understand sex appeal and perfect fit.

Founded in 2005 in Los Angeles, J BRAND is the original premium denim brand based in downtown LA—starting a trend that continues to this day. J BRAND’s denim and ready-to-wear pieces fit seamlessly into the elevated consumer’s lifestyle, with an emphasis on sustainability and a keen awareness of the impact denim has on the world at large.

Based in New York City, Theory revolutionised the contemporary market with its concept of the urban uniform. Theory balances luxury with accessibility and is known for its precise fits, innovative fabrics and enduring style.

Please note:

  • All coats/bags to be checked into the cloakroom on arrival.
  • Items are left at the cloakroom at your own risk.
  • £2 cash entry fee required in aid of charity.
  • No food/drink is allowed in the event.
  • No photography or filming is allowed.
  • Prams to be folded away.
  • We reserve the right to amend prices at any time.
  • We reserve the right to refuse sale to any customer.