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Enjoy up to 80% off ready-to-wear, footwear and accessories by A.W.A.K.E. MODE at our Regent Street store.

A.W.A.K.E. Mode, which stands for All Wonderful Adventures Kindle Enthusiasm, is a London-based label defined by its intellectual and conceptual approach to design. Founded in 2012 by Natalia Alaverdian, the brand is revered for its sculptural silhouettes, unique deconstructed cuts, and references to art history and philosophy.

Please note:

  • Please arrive at the start time shown on your ticket.
  • Last entry is 30 minutes before the end of your booking — you will not be admitted if you arrive with less than 30 minutes remaining in your slot.
  • Doors will close 30 minutes before the store closes.
  • All members must leave at the end of their booking or by the store closing time.
  • No re-admittance is allowed.
  • Showcase reserves the right to refuse entry.
  • You must have a valid ticket to enter this event — each guest will require their own ticket.
  • Travel light — all coats, jackets, blazers, and bags must be checked into our cloakroom.
  • There is an entrance fee of £2 for Showcase, which is donated to charity.
  • Photography and filming in store are not permitted.
  • No food or drinks are allowed at the event.
  • Prams and strollers are not allowed on the shop floor, but may be left at the entrance, cloakroom, or outside the store.
  • No refunds or exchanges. All items are sold as seen.
  • Card payments only; all major cards accepted.

A.W.A.K.E. MODE Sample Sale

United Kingdom UK (United Kingdom) event -
  • Tue 1st Sep 2026 — 09:00 - 19:30 (BST)
  • Wed 2nd Sep 2026 — 09:00 - 18:00 (BST)
General Priority VIP

Why wait? Upgrade available!

Purchase a one-off pass to shop the sale earlier. Or upgrade your membership to Priority or VIP and enjoy access to the best selection of luxury items all year round.

Upgrade today

Enjoy up to 80% off ready-to-wear, footwear and accessories by A.W.A.K.E. MODE at our Regent Street store.

A.W.A.K.E. Mode, which stands for All Wonderful Adventures Kindle Enthusiasm, is a London-based label defined by its intellectual and conceptual approach to design. Founded in 2012 by Natalia Alaverdian, the brand is revered for its sculptural silhouettes, unique deconstructed cuts, and references to art history and philosophy.

Please note:

  • Please arrive at the start time shown on your ticket.
  • Last entry is 30 minutes before the end of your booking — you will not be admitted if you arrive with less than 30 minutes remaining in your slot.
  • Doors will close 30 minutes before the store closes.
  • All members must leave at the end of their booking or by the store closing time.
  • No re-admittance is allowed.
  • Showcase reserves the right to refuse entry.
  • You must have a valid ticket to enter this event — each guest will require their own ticket.
  • Travel light — all coats, jackets, blazers, and bags must be checked into our cloakroom.
  • There is an entrance fee of £2 for Showcase, which is donated to charity.
  • Photography and filming in store are not permitted.
  • No food or drinks are allowed at the event.
  • Prams and strollers are not allowed on the shop floor, but may be left at the entrance, cloakroom, or outside the store.
  • No refunds or exchanges. All items are sold as seen.
  • Card payments only; all major cards accepted.
General Priority VIP

Why wait? Upgrade available!

Purchase a one-off pass to shop the sale earlier. Or upgrade your membership to Priority or VIP and enjoy access to the best selection of luxury items all year round.

Upgrade today
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