katie holland


Katie has unrivalled experience in managing sample sales in the U.K. and overseas. A fashion fanatic, since 2010 Katie has grown Showcase.co - formerly Music Room Events - to become the largest provider of sample sale events in London and, since 2016, beyond.

Katie is driven by giving back and a passionate advocate of human rights. She believes that all businesses should be encouraged to commit to greater levels of corporate social responsibility and has dedicated 10% of all Showcase profits to good causes as well as devoting time to establishing a calendar of exciting fundraising events.


“We used the Music room for the first time this year for our sample sales. Firstly the location is fabulous as it is right in the centre of London and the space is fantastic.” 

Steve Yadav, JOSEPH

"We had a great day and are very pleased with the response – we’ll definitely be in touch to rebook again."

Melanie Kurdash, gina

"We were very pleased with the sale and the ease of logistics. Thank you for being so accommodating, responsive and terrific during the entire process. I look forward to our next opportunity to work together."

Ellen Brooks, CHLOE